Meet Jean-Francois Fortin (410) - a cocktail mastermind and bespoke beverage program designer who has created hundreds of menus for bars and restaurants like Fairmont Hotels & Resort, Gibby's, Robert Spencer Hospitality Group, and Tapavino (his very own restaurant). He's been there and done that, having worked every position in the industry from dishwasher to co-owner, and is now dedicated to teaching and mentoring others in the field.

JF has a mastery of classic recipes and creative cocktails, having created daily features and special pairings for years. Plus, he's committed to a zero-waste bar culture by making everything from scratch and using all ingredients to their fullest potential.

With his background in sales and entertainment, JF combines fashion and function to create cocktails that taste better and can be made faster. He's gone from being a dishwasher to a bartending instructor, working in dive bars to 4-diamond dining rooms - a classic rags to riches story with a French twist.

But JF's ultimate goal is to make high-quality cocktail ingredients accessible to everyone. That's why he's creating a simple online instruction program that allows people to enjoy world-class cocktails in the comfort of their own homes. His 410 Cocktail Elements products are made from scratch with local ingredients from local producers, without chemicals, and can be mixed with alcohol or not for a healthy drinking experience.

So if you want to impress your friends with premium cocktails without any of the hassle, just stick around, check out our line of 410 Cocktail Elements, and make sure to follow us on our social channels for instructional content!